Board and Executive team

A serial entrepreneur and inventor, Don is the visionary behind SeedSpider. Known for his relentless curiosity and exceptional problem-solving ability, he has spent decades turning ambitious ideas into practical innovations. He believes SeedSpider has the potential to fundamentally change the future of agriculture.

Malcolm recognized SeedSpider’s potential early and committed to supporting the company from its formative stages. As an experienced investor and board member, he brings strategic insight, commercial acumen, and a steady hand to the business—while still keeping one foot in the world of farm management.

A practical and authentic business leader with a strong track record of helping New Zealand companies grow and succeed internationally. He is passionate about building high-performing teams, challenging convention, and pushing the boundaries of what is possible to achieve exceptional results.

Brings commercial discipline, operational structure, and strategic support to SeedSpider as the business continues to scale internationally. He is a strong believer in practical leadership and the idea that business, at its core, is a team sport.

Based in California, Paul has built his career in agriculture and is widely trusted across the industry. With deep grower relationships and a practical understanding of what drives on-farm investment decisions, he plays a key role in expanding SeedSpider’s presence in the United States.

Combines technical leadership with a customer-first mindset. His unique blend of pre-sales expertise, field support, and engineering insight helps ensure customers receive both outstanding service and robust technical solutions.

These individuals form the technical backbone of SeedSpider. This talented group of robotics engineers is dedicated to pushing the boundaries of innovation and ensuring the solutions they create deliver exceptional results for customers around the world.

Tony leads SeedSpider’s workshop and production operations with a sharp eye for detail and a relentless focus on process improvement. He is responsible for ensuring every machine that leaves the factory meets the highest standards of quality and reliability.

Brings structure, organization, and an unwavering attention to detail to the heart of SeedSpider’s operations. From finance and administration to the countless moving parts that keep the business running smoothly, she helps ensure the team has the support it needs to focus on building the future of agriculture.